The last step to getting your podcast sponsored is to connect with the head of marketing. I’ve said before that this is the most important step of the process. The marketing director is important because they decide where the budget for the company is spent.
Today, we have to discuss the marketing director and how you connect with this person. You’d be surprised at how many podcast hosts are unaware of this part in the process. Knowing the right person will get you the ideal contract.
When I got sponsored by SeatGeek, the best part of the process was connecting with the marketing leader. That relationship changed my podcast and my life forever. You need to babe the same relationship to generate a lot of revenue from your podcast.