The very first and important step to getting your podcast sponsored is getting to know your audience. The people listening to your podcast every single week have interests. You need to know what those interests are and their buying habits. Today, we’ll breakdown the strategies and how you get to know your podcast audience.
Getting to know your audience is going extremely valuable for two reasons: you can create more valuable content and you can market products at a higher level. Marketing is easier when you know exactly how you’re marketing to and what they want.
So many podcast hosts want to get sponsored but have no idea what it takes. If you are unaware of who you’re talking to, it will be difficult to find a sponsor that wants to work with you. These companies spend their marketing dollars in places where it makes sense.