Perry Marshall – Shotgun Marketing

Perry Marshall - Greatness Unlimited Podcast

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Perry Marshall is endorsed in FORBES and INC Magazine, and is one of the most expensive business consultants in the world. Clients seek his ability to integrate technology, sales, art and psychology. His reinvention of the Pareto Principle is published in Harvard Business Review. NASA’s Jet Propulsion Labs at the California Institute of Technology uses his 80/20 Curve as a productivity tool. 80/20 Sales & Marketing is mandatory in many growing companies.

In this episode, you’re going to hear about the famous Shotgun Marketing strategy. Perry has one of the best bar stories ever with this one and it will instantly help you with your business. You’ll also hear about the “if, if, then, else system” that Perry Marshall has used to take businesses to the next level. This is one of those episodes where you’ll want to take some notes.

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