Three Ways to Improve Your Personal Branding
Everyone has a personal brand. What is funny to me is everyone thinks that a personal brand comes with a YouTube page and 10,000 Instagram followers. This is very far from the truth. Everyone has to improve their personal branding. What is funny to me is everyone thinks that a personal brand comes with a YouTube page and 10,000 Instagram followers. This is very far from the truth.
Basically, if you are a person you have a personal brand. Think about it this way. There are pieces that make up a personal brand. One piece of your personal brand is your reputation. What people think about you matters in certain situations. Another piece of your personal brand is your appearance. We’ve all heard the phrase dress to impress.
Personal branding is about how you present yourself and what you stand for. Do you care about fitness? Are you a fan of specific types of movies? Do you only drive a certain type of car? All of these are pieces that fit into your personal brand.
Why You Have to Think of Yourself as a Brand
You think of yourself as a personal brand because that is what you are. Andy Frisella has a podcast and it’s all set around being the CEO of your own life. Whether you like it or not, that is what you are.
I’m not saying that you have to run a business or be an entrepreneur to have a personal brand. It’s more about understanding that the way you represent yourself is branding. How you carry yourself, your priorities and even the things you give attention to are a part of your personal brand.
It is really funny to me when people say things like it’s just Twitter or it’s just Facebook. Who you are, even on social media matters. How many people have you seen lose their jobs because of their social media activities?
At the same time, some people get jobs because of what they do on social media. Artists get discovered, ideas are allowed to flourish and connections are made.
It’s not just social media.
Ways to Improve Your Personal Branding
The first way you can improve your personal branding is to have a focus. If you want to be taken seriously, you have to focus on one topic. Mark Cuban can be in technology health and other areas of business. That’s because Mark Cuban is a fucking billionaire. You are not a billionaire. Stick to one topic.
Another way you can improve your personal branding is to clean up your social media. This means you have to carry yourself as if someone is always watching because they are. Turns of celebrities and athletes are in barest and have lost in Dorsman‘s due to something they said when they were younger. Most people might consider this to be a cowardly move. But would you want to risk a million-dollar deal just to keep it real?
Lastly, you can improve your personal branding by making connections. Find the top influencers and experts in your niche and develop relationships. Simply start by following them on social media and engaging with their content. Most of them will engage with you and so will ignore you. The good thing is you will begin to develop powerful celebrity relationships. All of this will help you when building an audience.
Everyone has a personal brand, whether they like it or not. Why not profit from it? You can get paid to be who you are. But monetizing is further down the road. Follow these three ways to improve your personal brand.